Email is vital for good communications in the election process. Political campaigns need to engage with the widest audience possible. That means sending email to donors, supporters, volunteers, and voters. Want to run a successful email-driven political campaign? Start by addressing the 2 key areas where political email marketing often falls short: email data quality […]

Adobe’s recent consumer email study contains a few surprising email marketing stats that reveal how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email marketing but also has some cautions that might prompt you to rethink your email strategies […]

Last summer, we published a very popular piece on IP warm-up best practices. It provided 5 powerful tips to solve IP warm-up problems and laid out an IP warm-up schedule that email marketers could use as a point of reference. FreshAddress partner LuxSci recently published a blog post titled “Warming Up Your IP Addresses Automatically” that […]

  As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t […]

At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first time. Resending email campaigns to boost results is a hot topic now, and we have […]