The undead that roam the earth at Halloween are kindergarteners compared with the terrors in your email address database. These frightful specimens can kill your email marketing program faster than you can yell “Trick or Treat!” Why? Because they siphon money away to find and fix them. They can get you blacklisted, kicked off your […]

The ABC’s of Email Marketing: We’ve outlined the ABCs of email marketing below to help you get the most of your next campaign.   A is for alt text, which you use to identify images in HTML messages. Subscribers who block images by default will see a description of the image instead. Tip: Add your call […]

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How is the Republican presidential field like an email inbox? It’s crowded and noisy, and everyone in it wants to get noticed. FreshAddress has three tips to help you succeed, whether you aspire to the Oval Office or the corner office: 1. Vary the message. Savvy politicians change up their messaging to keep their followers […]

Want to know how to grow your email list by +300,000 safe and deliverable addresses? Just ask America’s largest franchise pet supplies retailer. (Read the free case study here) Adding more than 300,000 safe & deliverable email addresses to your database is a major win for any organization. But, when customers who receive your emails spend […]

The most important thing you need to know about the Secret Email War is that roughly 60% of all email is spam.  That’s a surprisingly high number, because 60% of your inbox isn’t spam (even though you complain about spam all the time, don’t you?).  The reason that you aren’t actually drowning in spam is […]