The wait is finally over! The NFL season is under way and our beloved New England Patriots are off to a 5-1 start despite facing more hurdles than an Olympic steeplechase participant. In honor of their triumphant start, let’s take a look at some of the coolest NFL-related emails we’ve seen recently at Email Creative […]

How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and email list hygiene. Here’s how ignoring it can cripple your lead generation efforts: It’s quite simple. You […]

As many of you know, we recently launched Email Creative Archive, a free tools that helps marketers create great campaign emails. The Email Creative Archive gives marketers the ability to search and review more than 1 million campaign emails from over 9,000 brands.  It’s a great tool for finding inspiration, seeing how others have used design […]

On Monday, February 29th, 2016, more than twenty of the best and brightest marketing minds in the Boston area gathered for a local eec meet-up. The discussion was lively, the food and refreshments were superb, and a great time was had by all.  Even the scribe (me)! A special thanks to Adobe Systems for hosting, FreshAddress, […]

Are email deliverability issues keeping you up at night? If so, the chances are better than 90% that your problem stems from an issue with your email list.   All it takes is one bad apple in your database to bring your email program to a screeching halt. There are a variety of addresses that can undermine your email […]

Why Email Still Rules the World of Digital Marketing Sure, social media, mobile, and video are sexy. But despite their allure, email remains the most powerful force driving advertising efficiency in 2016. The numbers don’t lie. Email: Delivers the highest ROI out of any advertising channel. Is up to 40X more effective than social for acquiring […]

Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers or a costly lawsuit; and A lucrative holiday […]

Retail email marketers should take note of two trends that emerged from the recent Black Friday-Cyber Monday shopping extravaganza as consumers get down to the serious business of holiday shopping: 1. Mobile traffic and sales jumped this year but still lag desktops for conversions and sales. Stats: Mobile set records on Thursday, Thanksgiving Day in […]

The undead that roam the earth at Halloween are kindergarteners compared with the terrors in your email address database. These frightful specimens can kill your email marketing program faster than you can yell “Trick or Treat!” Why? Because they siphon money away to find and fix them. They can get you blacklisted, kicked off your […]

The ABC’s of Email Marketing: We’ve outlined the ABCs of email marketing below to help you get the most of your next campaign.   A is for alt text, which you use to identify images in HTML messages. Subscribers who block images by default will see a description of the image instead. Tip: Add your call […]