Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest white paper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today. It won’t help you fend off mortality […]

FreshAddress is joining forces with best-in-class Email Service Providers to deliver integrations that make email list cleaning easier and more effective for marketers. Starting with MailChimp, and to be followed by Salesforce Marketing Cloud, and Oracle/Responsys, these integrations allow users to check, correct, and protect their email lists using our patented SafeToSend process, directly from […]

8 Father’s Day Emails: Gift Guides Rule Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, MemoriaFal Day and Graduation and wrapping with July Fourth promotions. Whether by design or by accident, Father’s Day […]

The Sales Funnel is a Lie! Well, maybe not an out-and-out untruth. But, as a sales model, it oversimplifies the path to purchase as a straight line from intent to purchase to loyalty. That’s why so many marketers have begun working with customer journey mapping – it recognizes that a customer’s relationship with a brand […]

You’ve probably seen this happen in your own inbox… You get an email from a company that hadn’t emailed you for years. You don’t remember unsubscribing, so one of five things happened: The company had moved your address to its inactive file and was trying to reactivate it. An ISP falsely reported the address as […]

Did your last email win-back campaign miss the mark? If so, do you know why? Let’s take a look at the likely culprit and how to get you moving in the right direction. You’re Emailing Ghosts! Based on our work at FreshAddress with hundreds of leading marketers, we’ve found that the leading factor resulting in inactive […]

Valentine’s Day is long gone, and Easter is a month away. But March is hardly a dead zone, content-wise, for email thanks to St. Patrick’s Day, Daylights Savings Time and Snowmageddon. Pi(e), too. All these, plus politics creeping into brand messages, have given email designers, copywriters and brand manager plenty of “newsjacking” moments to create […]

Let’s Meet Up At Amplify 2017! Are you or a member of your team attending IBM Amplify or IBM InterConnect in Las Vegas next month? If so, let’s get together! FreshAddress will be exhibiting at IBM Amplify, March 20-22, at the MGM Grand Las Vegas Hotel & Casino (booth # TBD). Email us at Marketing@FreshAddress.com to […]

Cupid’s big day is second only to Christmas for many retailers. If you’re a florist, it’s Black Friday, Cyber Monday, Christmas and Boxing Day all rolled into one six-week season. Maybe that heavy sales pressure explains why the subject lines of so many Valentine’s Day email messages rely on price- and deadline-driven promotions instead of […]

The wait is finally over! The NFL season is under way and our beloved New England Patriots are off to a 5-1 start despite facing more hurdles than an Olympic steeplechase participant. In honor of their triumphant start, let’s take a look at some of the coolest NFL-related emails we’ve seen recently at Email Creative […]

How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and email list hygiene. Here’s how ignoring it can cripple your lead generation efforts: It’s quite simple. You […]

As many of you know, we recently launched Email Creative Archive, a free tools that helps marketers create great campaign emails. The Email Creative Archive gives marketers the ability to search and review more than 1 million campaign emails from over 9,000 brands.  It’s a great tool for finding inspiration, seeing how others have used design […]