Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you lose a big chunk of your email list after GDPR went into […]

Email Capture Case Study: Shoe Carnival Are you involved with email marketing at a major retail chain? If so, we moderated a session at the Email Evolution Conference that you need to know about! The presentation broke down how FreshAddress helped Shoe Carnival, one of America’s biggest family footwear retailers, master point-of-sale email capture. Special thanks […]

Email is a great direct-sales tool. But, if you’re using email just to push your latest promos, you’re cheating yourself and robbing your customers of the opportunity to connect more deeply with your brand. No matter how wonderful your brand or how great your products and services are, your customers are not always in the […]

Email is the cornerstone of your customer interactions. Without it, your customer experience program is in big trouble. Disagree? Take email out of the customer journey equation for a minute…. How are you going to nurture prospects from awareness, to conversion, to raving brand fanatics? You could call them relentlessly. You could stalk them on social […]

Updated on 8/21/19 What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two major pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to […]

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing ROI. It’s very difficult, if […]

We recently conducted a webinar entitled “How Focusing On Email Address Quality Can Save Your Budget (And Your Butt)”. Our session broke down the major threats to your email list, how they cost you money, and how to protect yourself from them. Did you miss it? If so, don’t worry. You can watch a recording of the […]

Updated in August of 2019 So, how’s your holiday email-marketing program faring? You’re probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious. Email Stress Test #1 – Trends […]