Email is the cornerstone of your customer interactions. Without it, your customer experience program is in big trouble. Disagree? Take email out of the customer journey equation for a minute…. How are you going to nurture prospects from awareness, to conversion, to raving brand fanatics? You could call them relentlessly. You could stalk them on social […]

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to vote, or you inherited a list […]

So, your last email campaign didn’t generate any hard bounces or complaints. That’s great! But (and it’s a big one), that doesn’t mean it’s clean. True email hygiene runs much deeper than removing undeliverable addresses. There are a wide variety of bad addresses that can mess up your email marketing ROI. It’s very difficult, if […]

We recently conducted a webinar entitled “How Focusing On Email Address Quality Can Save Your Budget (And Your Butt)”. Our session broke down the major threats to your email list, how they cost you money, and how to protect yourself from them. Did you miss it? If so, don’t worry. You can watch a recording of the […]

Do you manage your company’s email list? If so, growing and keeping it clean are two of your top priorities. We’re here to make this process easier for you. Did you know that? Leading companies and nonprofits are teaming up with FreshAddress to: Add thousands of clean and deliverable customer email addresses to their database. Protect […]

FreshAddress Announces the Launch of Free List Check A Health Scan for your Email Addresses! We’re thrilled to announce the availability of our new email list cleaning tool, Free List Check. Free List Check helps marketers quickly asses the health of their email lists. Use it to identify problems with your email lists before you […]

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story usually goes something like this: […]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. You can view part one here.  We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging […]

Many email marketers who were spared Hurricane Harvey’s wrath still found themselves scrambling to adjust their email marketing programs recently to reflect changing conditions, reach out to victims or moderate campaigns. Houston-area or Texas-based companies were among the first to react to Harvey’s devastation along the Gulf of Mexico coastline, emails from Oregon to Michigan […]

Email unsubscribes are like death & taxes They’re unavoidable. However, there are steps you can take to improve your situation with both. Our latest white paper takes an in-depth look at the email unsubscribe process and provides actionable tips you can follow to strengthen your email marketing program today. It won’t help you fend off […]