Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]

A Fresh Review of B2B Email Verification Providers By Chris DeMartine, Managing Director at Programmatic B2B, LLC Email address quality has never been more important than it is today. With ISPs and companies continuing to tighten the reins on which email communications get delivered and which get discarded, B2B marketers face difficult and complex challenges. […]

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from the leaders in the nonprofit marketing world gleaned from this year’s Bridge Conference. The Session: “Learn from the Leaders in Nonprofit Digital Marketing: How to Supercharge Your 2019 Fundraising Program”. The Speakers: Angela […]

THAT’S RIGHT – WE JUST PROCESSED OUR 10-BILLIONTH EMAIL ADDRESS! 10 billion email processed is a mind-boggling number. Imagine if it took us 1 second to determine whether each email address is not just valid but safe and not problematic, like a role account or a spamtrap. It would take 300 years to process 10 […]

Join FreshAddress and valued partner DEG Digital on 1/29 for an in-depth look at 4 strategies for turning the email data you collected during the holiday season into revenue! Marketers collect a TON of email data during the holiday season. Now the real work begins! Join us as we break down 4 proven strategies for maximizing the value of […]

The holiday shopping season delivers more than sales. An avalanche of new customers just poured through your virtual doors, too. Did you do everything possible to persuade them to give you their precious email addresses so you can stay in touch? Are your email opt-in forms up to snuff? That’s what two email experts wanted […]

Did you take a breather after Black Friday/Cyber Monday to check your email numbers, as we recommended in a recent blog post? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked for undeliverable and harmful email addresses? This […]

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of […]

Improve Your Email Address Collection Process with These 9 Tips We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Probably not, but that’s OK! Our latest white paper “Email Address Collection Best Practices” will get you […]

Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you lose a big chunk of your email list after GDPR went into […]