Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. Why Email Matters More Now […]

Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email marketing”. That’s great, right? On the bright side, marketer’s hearts are in the right place. […]

What’s your favorite email marketing tool? Wait! Before we get into that, let’s take a quick look at why email is important. Email marketing is the perfect tool for the current business environment. It allows you to: Send whatever message you want To whomever you like Whenever you want to send it With zero physical contact, […]

As COVID-19 (coronavirus) continues to spread across the world, rest assured that FreshAddress is taking every precaution necessary to ensure the safety and health of our employees while keeping our services running seamlessly. Here are two important items that we’re eager to relay to our customers, partners, and constituents: Business as usual –  Our services […]

As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is the process of getting back in […]

To be successful, political campaigns need to get their message out to as many voters as possible. Email plays a crucial role in this process. It allows your campaign to connect with people that want to hear from you, any time you want, with whatever message you like. Here’s the rub. Email only works if […]