So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up 12% over 2016, with email […]

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Account Email Addresses Are There? FreshAddress tracks over six hundred role account email handles, which of course could be associated with any email […]

I knew right from the start that my expectations for this conference were different than they’ve been in the past. This was my fourth year in attendance and I find it an honor to be in a position to attend this conference. Moreover, I love (I mean LOVE!) heading to Indy. If you have ever been […]

I love this time of year. I do!  There is so much to be thankful for:  family, friends… football (Tom Brady, the legend)!! Jokes aside, I’m truly thankful… for the ways we help each other, for all that we can and do accomplish, and even the ‘day-to-day’ routine. It dawned on me, in parallel, how […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]