I knew right from the start that my expectations for this conference were different than they’ve been in the past. This was my fourth year in attendance and I find it an honor to be in a position to attend this conference. Moreover, I love (I mean LOVE!) heading to Indy. If you have ever been […]

I love this time of year. I do!  There is so much to be thankful for:  family, friends… football (Tom Brady, the legend)!! Jokes aside, I’m truly thankful… for the ways we help each other, for all that we can and do accomplish, and even the ‘day-to-day’ routine. It dawned on me, in parallel, how […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]