Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless they regularly check their spam folders. […]

How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that […]

Time for a pop quiz! Which is more important for email success: clean data or solid creative? Okay, we admit it – that’s a trick question. You need both – and more – to build an email program of campaigns that engage, convert and deliver the results you want. Geoff Wolf, Executive Vice President Client […]

Summary Email marketers usually use FreshAddress’s SafeToSend email validation service purely for list hygiene. This time, a noted manufacturer of home fitness equipment discovered it could combine its own customer data with its SafeToSend results to learn even more about its customers and their engagement with email. The Challenge: Declining Deliverability Bowflex is one of […]

JOIN OUR 10 BILLION CELEBRATION! In celebration of FreshAddress processing our 10 billionth email addresses, we created an infographic that shows just how significant that number is. You can download it here. 

When: Tuesday, October 30 at 11 AM EST/ 3 PM GMT Who: Kath Pay – Founder & Senior Consultant, Holistic Email Marketing Austin Bliss – President & Co-Founder, FreshAddress What: [Webinar] Hot or Not – A Live Critique of Email Capture Forms Trying to grow your email list? No matter what you are doing to […]