In a recent post, we explained how your list building practices and communication policy help build trust in your email marketing. Here are eight more tips to help ensure subscribers feel comfortable with your messages… Building trust through recognition In order to leverage the trust you’ve built in your brand or organization through email,  it must […]

Have you ever thought to yourself, “Well… that promotion didn’t go as planned?”  If so, you probably dissected, analyzed, and scrutinized the plans and outcomes to improve your next campaign.  LG will certainly be doing a whole lot of scrutinizing and damage control after their latest blooper. Earlier this week, LG launched a campaign to […]

We’re thrilled to announce that our industry leading email validation solution, SafeToSend™, will be available as an app in the ExactTarget HubExchange marketplace! Starting July 15th, ExactTarget clients will have easy access to the most comprehensive email validation technology available. ExactTarget provides Fortune 500 and small businesses with on-demand software for permission-based email, mobile, and […]

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists…for typos. On top of it all, they enforced the blacklist during the holiday season. One […]

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Each channel has a valuable role to play. Social is an ideal tool for informal, organic “conversations,” lead generation, branding, and content […]