Over brunch this past weekend, a developer friend lamented that software wasn’t sexy. I had to laugh because the same is often said about email. However, while the marketing bullhorns tout the latest-yet-often-untested platform, email remains a rock-solid performer that generates tremendous ROI. Yes, it’s a mature channel, but it’s hard to deny its power, […]

Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson Softail Deluxe.  Raised in Manhattan […]

I tend to have a Cerberic view of my inbox and little patience for promotional emails that don’t deliver great content or offers. In fact, I’ll delete anything even slightly irritating faster than you can say, “opt-out.” Often, high frequency sending will turn me into an unsubscribing fiend. The same holds true when senders don’t deliver […]

Here’s what Dan Zarrella says about getting people to share your Twitter updates, based on a study of millions of tweets: “I found that the phrases “please retweet” and “please rt” led to more retweets” Or as my parents used to say, “If you don’t A-S-K, you won’t G-E-T!” Many senders hope existing subscribers will […]

Meet Brett Hannah, Senior Account Manager at FreshAddress! Since it’s Brett’s birthday, we thought it would be the perfect time to shine a light his way. Brett  was born, raised, and educated in Maryland. After earning a Bachelor of Science in Business Marketing, he moved to Florida and launched his career. When he’s not helping […]

“How to increase your clicks by 43%” OR “How to increase your clicks” …which headline sounds better? For most people, it’s the former: numbers grab our attention, ooze credibility, and have an almost magical power over us. Your email campaign report is a wonderful source of numbers, but those stats need careful handling. As we showed […]

Yesterday, Google unveiled yet another change to Gmail that has privacy advocates in a tizzy and many users loudly crying foul. The newest feature, which attempts to further cement integration between Gmail and Google+, allows users to email anyone using the network even if email addresses were never exchanged. Google Product Manager, David Nachum, asked […]

The elves over at Google have been busy fine-tuning and shaking up Gmail this year, surprising us with tabbed inboxes over the summer and cached images earlier this month.  Account holders and marketers alike seemed to have adapted to the tabbed inbox, despite still-whimpering cries-of-foul from some corners of the industry. As we discovered in this […]

Have you met Janis Garland, our Director of Business Operations? She grew up in Medford, the daughter of a school teacher and a college professor. With exceptional organizational skills, Janis oversees operations, A/R, A/P, and HR. Q: What is your background experience? A: I worked in business banking for over 15 years before starting a […]

Have you ever seen emails where you had to squint, scroll and guess your way to the unsubscribe link? It’s certainly one way to keep people from unsubscribing, but it’s not very sensible or subscriber-friendly. As a marketing professional, you probably don’t give up easily when unsubscribing turns into a game of “Where’s Waldo?”. Others […]