Now that mobile accounts for more than 50% of all email opens, you must give your subscribers the best email experience possible across all devices if you want to maintain engagement and drive browsing and sales. Simplify and streamline your email content. Slim down your emails from 640 or 600 pixels to a single 300-pixel […]

As I’m sure most have heard by now, a critical vulnerability in the popular OpenSSL cryptography software was announced this week. Nicknamed the Heartbleed Bug, it affects most versions of OpenSSL and the widely used open source web servers Apache and nginx. An estimated 66% of all websites were vulnerable to the bug. If you […]

In case you haven’t heard, the Internet will be changing somewhat drastically over the next few years. ICANN, the nonprofit organization that oversees the domain name system, announced the new gTLD (generic top level domain) program early last year that will expand the current pool of obtainable generic domain suffixes from 20 or so, to […]

Are you using your ESP’s email authentication? If not, you probably should be! Note: if you’d like a refresher on email authentication first, check out this guide courtesy of MailChimp. FreshAddress uses MailChimp for our marketing emails and I noticed one set-up option is to “authenticate” emails. I’ve never thought much about this choice, simply […]

If you’re not one of the 500 million active users of Gmail, or you’re not much of an email marketer, then maybe you haven’t heard: Gmail has been rolling out a brand new inbox for their desktop and mobile users. The new interface automatically categorizes incoming emails into different sections or tabs. Primary: The default tab, […]

Simple sign-up forms for promotional email don’t need much thought. A field for the address, a submit button…done! Slap it up on your web pages and wait for that list to grow. Yay! Or not yay! Handing over an email address is a commitment, so the sign-up form needs to eliminate any friction – emotional […]

When you google ECOA, you’re more than likely to find the Ethics & Compliance Officer Association or learn about the Equal Credit Opportunity Act than actually discovering what Email Change of Address is all about. Hopefully that speaks less of our SEO, and more to the fact that Email Change of Address is simply a […]