The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned […]

A question we get asked time and time again by our clients – “How often should we email our subscribers?” – seems so simple on its face. So why is it that the simplest questions often require the most sophisticated answers? Not Too Hot and Not Too Cold One obvious and desirable approach is to […]

Just a little over two years ago, Groupon sent out its first deal, a half-price offer for pizzas in the restaurant on the first floor of its building in Chicago. Today, having recently rejected Google’s offering of $5.3 billion to acquire the company, it is currently exploring an IPO some analysts are valuing at $10+ […]

Meryl Streep, Alec Baldwin, and Steve Martin recently starred in the romantic comedy, “It’s Complicated,” about the love lives and relationships among divorced couples and other love interests. In the email marketing world, complication also seems to be the order of the day as personalization, relevance, deliverability, and maintaining loyal customers are ever more difficult […]

For an online marketer, what could be better than being able to tell your boss that your keywords have propelled you to the No. 1 spot on Google? After all, keyword listings drive clicks, clicks drive registrations, and registrations drive sales. It’s no wonder that Google’s market capitalization is now nearly $200 billion. And search […]

“Life, business, everything you do, every decision you make – it’s all about risk and reward!” Bill Kaplan, CEO of FreshAddress, Inc. and founder and leader of the MIT Blackjack Team In our previous issue of FreshPerspectives, FreshAddress CEO Bill Kaplan provided a bird’s eye view of why making risk management your #1 priority is […]

FreshAddress co-founder and CEO, Bill Kaplan, was the founder and leader of the MIT Blackjack Team that took Vegas for millions and inspired the movie 21 and the national bestseller, Bringing Down the House. At DMA09, Bill shared his incredible experiences to illustrate how the business and risk management principles utilized to grow and manage […]