It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this year with the National Retail Federation predicting consumers will spend […]

Is Your Email List Really Clean? True email list hygiene looks at the quality of each email address in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1:  The “clean” list: Every address is formatted correctly, corresponds to […]

You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” and email hygiene involve much more than just removing undeliverable addresses. You might think, for […]

What’s New with Email Deliverability and Security?  Keeping up with changes in email is challenging, but a new report from Litmus, an email creation, testing and analytics platform, will fill you in quickly. Among other findings, their “2016 State of Email Report”  covers two key developments in email deliverability: 1.) Clicks don’t directly affect ISP […]

The 10th Annual Bridge Conference in National Harbor, MD was a success! The sold out exhibit hall was abuzz with some of the leading players in the non-profit world. Quite interestingly, FreshAddress was one of the few vendors at the show offering email database solutions as an alternative to direct mail. This presented us with a major […]