Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers.   The stakes have never been higher for today’s B2B marketers: Personalization – Today’s recipients, especially high-value prospects in a lead-nurturing program, […]

I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep coming back to mind: How can an email team turn subscribers into loyalty program members […]

It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder – or gets blocked outright. […]

Understanding the process your customers, and prospects, go through before deciding whether to buy your product or service is important because it helps determine how to communicate with them so they choose your company instead of a competitor. Customer data guides that understanding – so it’s essential that you base your decisions on accurate, up-to-date […]

No matter how simple or complex your back-to-school campaign might be, it won’t help you or your customers if your messages don’t get delivered to their inboxes. Do you know your email database health?  We have a free tool that will give you a free test of your email database and it will tell you: […]

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment. Also include […]

Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Big-name companies like Bed Bath & Beyond and Office Depot have been sending back-to-school/back-to-college campaigns practically since school doors closed for the summer. But there […]

Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms.  Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible to navigate the deliverability waters.  And […]