Valentine’s Day has come and gone, but you should never stop showing your email subscribers just how much you value them and appreciate being allowed into their inboxes. We can think of hundreds of specific ways you can show everyone a little love, but they boil down to three essential strategies: 1. Take away their […]

What’s in a sender name? Plenty! The sender name (also called the “from” name or line) is a key element of your email message, but it doesn’t get nearly as much attention as its inbox companion, the subject line. Getting the sender name right is more important than ever: It’s more prominent in mobile email […]

Why FreshAddress is the Matchmaker for Your Email List What do online dating services and FreshAddress have in common? We both use data to bring people together! Maybe you’ve heard that the email relationship is like dating. You woo your subscribers with relevant emails that deliver what you promised when they opted in. Your customers […]

When we learned that the annual Direct Marketing Association (DMA) conference was taking place in our own backyard (shout out to Boston!), we could hardly wait. Right off the bat, it was clear that the 2015 DMA show had a much different ambiance than in years past. The DMA re-invented its flagship event this year with a […]