All You Have To Do is Ask! Building Your Email List on Twitter

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Here’s what Dan Zarrella says about getting people to share your Twitter updates, based on a study of millions of tweets: “I found that the phrases “please retweet” and “please rt” led to more retweets” Or as my parents used to say, “If you don’t A-S-K, you won’t G-E-T!” Many senders hope existing subscribers will […]

Every now and then someone says, “I assumed [insert fellow employee’s name] was going to take care of this…” And as soon as he says that, we all know exactly what the problem was: he assumed. Because more often than we like, our assumptions are incorrect. To prevent falling victim to any more of our […]

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a campaign urging email subscribers to […]
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