We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Here are 8 tips to get you moving in the right direction!

1. Ask for your customer’s email address everywhere!

  • On every page of your website
  • During every phone call
  • On every paper order form
  • Don’t forget in-person and point of sale interactions as well!

2. Tell Why

People volunteer their email address in exchange for something. Make sure you clearly explain what value you are offering through email.

3. Reassure

Have an easily accessible and understandable privacy policy. Even a phrase like “[company] respects your privacy and will never disclose your email address” does wonders. Also, be sure to explain the cadence of your mailings.

4. Give An Example

On your website, have a link to a sample email you send so recipients know exactly what to expect.

5. Leave Plenty of Room

Make sure you leave enough space in your input box for long email addresses. Otherwise, you are causing unnecessary typos & frustration. A study by FreshAddress found that:

  • The average email address is 21.9 characters long.
  • But to accommodate 95% of addresses, you’ll want to design a form field 31 characters long.

6. Have Helpful Error Messages

Think error messages are something for your tech teams to worry about? This is a mistake! Good error messages can increase your accurate email address capture rates and reduce user friction.

7. Catch Typos

On your website, figure out a way to catch the common errors people make when entering email addresses (e.g. “hotmial.com” instead of “hotmail.com”).

  • FreshAddress offers an API that can automatically catch and correct typos and other misspellings.
  • Even having a second page that displays what the user typed and asks “is everything correct?” helps tremendously.

8. Confirm

Confirm every email address you collect. Ideally, by a promptly deployed email message. Getting an opt-in click on this confirmation email is the holy grail for email marketers.

Want to learn more about email list growth? Attend our webinar on March 29, 2018 with partner WhatCounts for more tips and tricks!

Email List Growth Webinar

Recent Posts

Email Delivery 101 – Hard Bounces & Soft Bounces Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a “hard bounce”) Bounces are a fact […]

A Fresh Review of B2B Email Verification Providers By Chris DeMartine, Managing Director at Programmatic B2B, LLC Email address quality has never been more important than it is today. With ISPs and companies continuing to tighten the reins on which email communications get delivered and which get discarded, B2B marketers face difficult and complex challenges. […]

How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up your plan for all-important fourth quarter. If you’re lucky, you work for a company that marshals […]
Chat with us