Your father didn’t have to be the world’s greatest email marketer in order to impart some valuable life lessons. In honor of Fathers Day on June 21, here are three timeless Dad-isms that also apply to email:
Email marketing tips from dad
1. Use the right tools.
Whether you’re changing a tire, building a birdhouse or trying to increase the ROI of your email marketing program, you’ll get better results when you pick the right tools.
For example, you could spend hours sorting database records manually looking for malformed or abandoned email addresses, but a tool like SafeToSend™ will save time and deliver better results.
2. Admit your mistakes.
Sending an email with a crucial mistake or bad link is like dinging the door on Dad’s new car. You have to fess up, but you’ll feel better afterwards.
Send a correction email ASAP with the right information and a succinct apology. Don’t detail what went wrong, but provide contact information for customers who need help resolving problems your email caused
A little humor can help smooth things over for minor gaffes, but don’t get cutesy (no “Oopsie!” subject lines) if you caused a major inconvenience.
3. Do your best.
Back then, it meant studying for your trig test when you really wanted to go out with friends. Today, with email marketing, it means always looking for ways to improve your email program, whether you want to drive more revenue, get better deliverability or increase engagement.
The Internet has a wealth of information. Start with the resources here on the FreshAddress site, including this blog, case studies, white papers and webinars. The Email Experience Council sponsors an annual educational (and fun) conference.