St. Patrick’s Day is right around the corner and email marketers are using this opportunity to drive sales through holiday promotions and festive subject lines. Even if you aren’t Irish, here are three emails featuring great marketing efforts that are sure to bring you luck!
1. Life is Good
Subject Line – Breaking Hues: All Things Green for St. Patrick’s Day
I love this festive email from Life is Good. The subject line is fun and corresponds perfectly to the design of the email which exhibits monochromatic colors of green like olive, emerald, hunter, and jade.
2. Vineyard Vines
Subject Line – Prep for St. Patrick’s Day
Vineyard Vines uses their St. Patrick’s Day email to push their green merchandise while also incorporating some key looks for the holiday. The theme of the email is clean and simple, but still festive showcasing sayings like “A Pot of Gold!” and “A Whale-Leaf Clover.”
3. New Balance
Subject Line – Happy St. Patrick’s Day from your friends at New Balance
New Balance decided to go a different route in their St. Patrick’s Day campaign. Rather than use the holiday as an obvious way to drive revenue, New Balance took this opportunity to creatively express their customer appreciation by stating “We’re Lucky to Have You.” They also have their social links available in a mobile optimized, easy-to-find format.