After a long (and I mean LONG) winter here in Boston, Easter is a sure sign that spring has finally sprung. As days start getting longer and flowers begin to bloom, the transition into spring is the perfect time to revamp your email marketing campaigns. Here are three Easter inspired emails to enthuse you to “hop into” the spring season!
Subject Line: FREE Shipping on Easter Gifts for Everybunny!
I really love this subject line from GiftTree.com. Not only is “everybunny” an incredibly cute pun, the free shipping incentive triggers customers to open the email. GiftTree.com also designed the email using “free” as the focal point by displaying an increased, bold font style.
2. Gourmet Gift Baskets
Subject Line: Hop To It! Only 5 Shipping Days Left Until Easter!
Again, this email from Gourmet Gift Baskets features a fun and festive subject line to increase open rates. I also like how Gourmet Gift Baskets puts a spin on traditional Easter baskets by offering gifts like the Hippity-Hoppity Gift Stack and healthy Easter Orchard Fruit Basket to appeal to a wider audience.
3. Vineyard Vines
Subject Line: Looking sharp is half the fun. Plus, tons of ties for Easter
As always, Vineyard Vines debuts an aesthetically pleasing email by using a clean and simple design. Vineyard Vines uses the holiday to push their Easter merchandise while also encouraging the customer to start buying now for the upcoming spring and summer seasons.