As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t […]

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top of the email so they […]

So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – revenue up 14% and orders up 12% over 2016, with email […]

Do you manage your company’s email list? If so, growing and keeping it clean are two of your top priorities. We’re here to make this process easier for you. Did you know that? Leading companies and nonprofits are teaming up with FreshAddress to: Add thousands of clean and deliverable customer email addresses to their database. Protect […]

If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6 months or more ahead. It doesn’t seem fair that you were looking at Christmas merchandising […]

FreshAddress Announces the Launch of Free List Check A Health Scan for your Email Addresses! We’re thrilled to announce the availability of our new email list cleaning tool, Free List Check. Free List Check helps marketers quickly asses the health of their email lists. Use it to identify problems with your email lists before you […]

Don’t be another email append horror story When it comes to email appending, if it seems too good to be true or too cheap to be good, it very likely is! Far too often, we encounter clients who get burned running an email append with a low-cost vendor. The story usually goes something like this: […]

Halloween email campaign tips Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets is projected to set a spending record of $9.1 billion in 2017. Yanks aren’t the only ones in this trick-or-treat […]

What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Account Email Addresses Are There? FreshAddress tracks over six hundred role account email handles, which of course could be associated with any email […]

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

This is part 2 of a blog series that take a look at how email marketers have scrambled to adjust their email programs in the wake of the recent Hurricane Harvey catastrophe. You can view part one here.  We expect more companies, especially those based in Texas and Houston, will add hurricane- or relief-related messaging […]