We did it so you don’t have to: One of our staff members saved every single holiday-themed subject line she received in both personal and business email accounts to look for creativity and trends in the 2016 shopping season. Why subject lines and not the email messages themselves? Mainly because this is the season of […]

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email address  Who Creates Spamtraps? ISPs […]

Our New Client Portal has Launched! After months of planning and development, I’m ecstatic to announce that FreshAddress’s new client portal is live and ready for action. Here’s a snapshot of what to expect: A completely redesigned UI. Access to your complete history of contracted services, paperwork, project details and billing. Redesigned and more intuitive […]

At the Risk of Repeating Yourself… Have you noticed something different in your inbox lately? Actually, it’s not so much “different” as “the same.” That is, marketers resending email campaigns that you didn’t open, click or convert on the first time. Resending email campaigns to boost results is a hot topic now, and we have […]

Are you an email geek who needs to make your company’s email designs and copy stand out from the crowd? If so, our new free tool – Email Creative Archive – was made just for you! Email Creative Archive puts millions of emails at your fingertips to give you ideas for welcome, holiday, summer sale, […]

Savvy marketers know the importance of proper email list hygiene. It’s really quite simple. Every email address in your database is an investment. How well you manage those investments can make or break your business. The problem isn’t recognizing this, it’s moving from concept to reality. There’s currently an overwhelming number of myths and misconceptions preventing many companies […]

If you didn’t know, Halloween is a HUGE deal here at FreshAddress. This year, the competition (and creativity) reached new heights. You can check out the photo album from the festivities here. For the second year in a row, staffers teamed up for our “Decorate-A-Room” contest. Special thanks to everybody who participated and all of you […]

The wait is finally over! The NFL season is under way and our beloved New England Patriots are off to a 5-1 start despite facing more hurdles than an Olympic steeplechase participant. In honor of their triumphant start, let’s take a look at some of the coolest NFL-related emails we’ve seen recently at Email Creative […]

We hate to be the bearer of bad news but sadly, Summer has slipped away. It’s time to put away your flip flops and get ready for foliage Instagrams, the smell of crisp fall air, pumpkin spiced coffee, and football.  In the back of your mind, we know what you’re thinking… holiday season is approaching! And what […]

How much are you willing to pay for a qualified lead? Whether it’s $5 or $500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and email list hygiene. Here’s how ignoring it can cripple your lead generation efforts: It’s quite simple. You […]

As many of you know, we recently launched Email Creative Archive, a free tools that helps marketers create great campaign emails. The Email Creative Archive gives marketers the ability to search and review more than 1 million campaign emails from over 9,000 brands.  It’s a great tool for finding inspiration, seeing how others have used design […]