Working at FreshAddress: Meet Joel Carela, Client Support Specialist Joel (pronounced “Jo-ell”) is a Washington D.C. native and a graduate from The College of William and Mary. He started his career in the nonprofit sector working for the National Park Service and the Latin American Youth Center. After relocating to Boston in October, he joined the […]

Retail email marketers should take note of two trends that emerged from the recent Black Friday-Cyber Monday shopping extravaganza as consumers get down to the serious business of holiday shopping: 1. Mobile traffic and sales jumped this year but still lag desktops for conversions and sales. Stats: Mobile set records on Thursday, Thanksgiving Day in […]

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing.  ‘Tis the season for giving […]

Happy Thanksgiving! In honor of Turkey Day, we asked the FreshAddress team to weigh in on how they celebrate the holiday.  Here are the results: What are your favorite ways to celebrate Thanksgiving?  Share them with us @FreshAddress!

Why FreshAddress Created List Vetting One of the biggest challenges facing our most sophisticated clients is their need to quickly assess the quality of large email lists. We want to make the process easier, faster and cheaper. We want to be you to be able to hand us an email list and have insights in […]

Are You Ready for the Thanksgiving Rush? Black Friday and Cyber Monday rule November, but Thanksgiving is becoming a shopping powerhouse by itself.  Last year on Thanksgiving Day, online sales were up 14.3 percent over 2013, according to IBM Digital Analytics. These 3 strategies can help you stand out in the inbox this Turkey Day.  […]

The undead that roam the earth at Halloween are kindergarteners compared with the terrors in your email address database. These frightful specimens can kill your email marketing program faster than you can yell “Trick or Treat!” Why? Because they siphon money away to find and fix them. They can get you blacklisted, kicked off your […]

When we learned that the annual Direct Marketing Association (DMA) conference was taking place in our own backyard (shout out to Boston!), we could hardly wait. Right off the bat, it was clear that the 2015 DMA show had a much different ambiance than in years past. The DMA re-invented its flagship event this year with a […]

Working at FreshAddress: Meet Abbie Hawkins, Account Executive Abbie is a graduate of Lasell College (right here in Newton!) where she currently serves on the Alumni Board of Management.  She comes to FreshAddress with a professional background in sales and has worked at several prestigious companies.  In her short time here, Abbie has already proven […]