In case you haven’t heard, the Internet will be changing somewhat drastically over the next few years. ICANN, the nonprofit organization that oversees the domain name system, announced the new gTLD (generic top level domain) program early last year that will expand the current pool of obtainable generic domain suffixes from 20 or so, to […]

In the perfect email world, subscribers would open and click on every email you send. However, even your most devoted fans will skip some of your messages. That’s just email life. In fact, despite all the best practices at your disposal, some – even many – subscribers will eventually go “inactive”. This means they stop opening […]

The elves over at Google have been busy fine-tuning and shaking up Gmail this year, surprising us with tabbed inboxes over the summer and cached images earlier this month.  Account holders and marketers alike seemed to have adapted to the tabbed inbox, despite still-whimpering cries-of-foul from some corners of the industry. As we discovered in this […]

Have you met Janis Garland, our Director of Business Operations? She grew up in Medford, the daughter of a school teacher and a college professor. With exceptional organizational skills, Janis oversees operations, A/R, A/P, and HR. Q: What is your background experience? A: I worked in business banking for over 15 years before starting a […]

I’m guessing most of the goals you have for your email campaigns start with subscribers following a link. Clicks are music to the ears of email marketers, but what actually makes your subscribers click? Is it, as many believe, simply the nature of the offer or content and how you present it? After all, either your subscriber is […]

Have you ever seen emails where you had to squint, scroll and guess your way to the unsubscribe link? It’s certainly one way to keep people from unsubscribing, but it’s not very sensible or subscriber-friendly. As a marketing professional, you probably don’t give up easily when unsubscribing turns into a game of “Where’s Waldo?”. Others […]

I love this time of year. I do!  There is so much to be thankful for:  family, friends… football (Tom Brady, the legend)!! Jokes aside, I’m truly thankful… for the ways we help each other, for all that we can and do accomplish, and even the ‘day-to-day’ routine. It dawned on me, in parallel, how […]

As a product manager, it’s easy for me to focus on the shiny new thing – the latest idea or an exciting new service. The ways we add value to or our existing services, however, are just as important. We’ve been asking ourselves, “How can we make our clients more successful? How can we help them […]

Have you met Renee Soucy, our Automated Systems Manager? She grew up on the north shore of Boston and is a Massachusetts girl through and through. Dedicated and passionate, she provides tech support and assistance  to our clients who use our automated services. She also works closely with our cloud developers on improvements and maintenance. […]

Six months ago, Gmail unveiled their new inbox: a tabbed interface that promised to give account holders more control over their digital communications. The announcement was met with a good deal of frenzy by email marketers who scrambled to determine their next steps. As a marketer, I’m always curious to see how business, and especially the […]

The New York Times recently published an article on the love-hate relationship we have with complaining. While it seems quite a few of us love to air our grievances, listening to someone else gripe is another matter. As marketers, though, we need to pay attention to complaints, especially those of the spam variety. Too many spam […]

I spent the better part of the last decade as a singer/songwriter and label honcho with three records and four national tours to my credit. I’ve sung on a GRAMMY®-nominated record (thank you, Delbert McClinton), charted in Europe, and garnered critical praise from such respected media outlets as The Boston Globe, Billboard, and The Nashville […]