Spend five minutes with any email expert and they’ll tell you to “deliver value to your subscribers!” OK, it’s good advice. But…hot offers and content are just a waste of inbox space if your email doesn’t catch the subscriber’s attention. And if they don’t even recognize your email, they might mark it as spam. Ouch! […]

Send the right offer to the right customer at the right email address – that’s a key goal of a robust email marketing program. How do you accomplish this? The answer shouldn’t be surprising: Know your customers. But that can mean a lot of different things. There’s a lot of room on the spectrum between […]

In this issue we profile Jeremy Laverdiere, Account Manager here at FreshAddress. Jeremy has worked at FreshAddress since May of 2011. Read on to hear him share some great insight into success in sales and life… FreshPerspectives: So I hear that two exciting things took place for you career-wise over the last month. Can you […]

Like a good argument? Simply ask email experts to describe the “right” subject line approach. Then step back and enjoy the fun discussions on length, branding, personalization, capitalization, symbols, punctuation and, of course, words like “free”. Given the ongoing arguments, should you just rely on your intuition to write a winning subject line? Unfortunately, anyone […]

In our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic of concern to email marketers today. This time, we’re focusing on how to keep the holiday rush from being frightful and instead how to make it the most lucrative possible. Our panelists this month are: Robin […]

With autumn upon us, my thoughts turn toward the months ahead—a time of warm conversation, good food, and good company as we come together with family and friends. Being warm and cozy inside as the leaves change outside, and eventually yield to winter snow, is one of my favorite things. In the same way, FreshAddress […]

In the last edition of our newsletter, we wrote about the July 31, 2012 launch of Microsoft’s new webmail service, Outlook.com. Now that roughly two months have elapsed, the question is… has it taken off? Are customers switching from their old Microsoft domain (e.g. hotmail) to Outlook.com? And are we as marketers in for a […]

“Savor the Summer.” That’s how the banner read at Panera as I was munching on my Danish before my 8th day of work. Summer. One tends to associate it with lazy, hazy days. One doesn’t necessarily couple the events of beach and boating with that of starting a new job and working fervently. However, timing […]

On July 31, 2012, Microsoft introduced their newest webmail service, called Outlook.com. This means an inevitable fall from grace for Hotmail.com and Live.com, the previous favored children of the Microsoft empire. In fact, the software giant tweeted that within one hour of the launch, they had already hit 1 million users of the new Outlook.com. […]