We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2012! As we close out 2011, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces. Without further ado, let’s introduce this month’s panelists: Michael Thompson, VP, e-Services – […]

As most of our readers are aware, in late September, as part of a bankruptcy auction, Barnes & Noble acquired all of Borders’s intellectual property – including a customer database of 48 million records – for $13.9 million. Barnes & Noble then emailed Borders’s former customers, requesting that they opt-out if they did not wish […]

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to the dismay of email marketers, […]

The Holiday Hustle The holidays seem to arrive earlier and earlier with each successive year. While the Friday after Thanksgiving used to mark the unofficial start of the holiday season, retailers have set the clock ahead in recent years, beginning holiday marketing in earnest on November 1st. According to Responsys’s “Retail Guide to the Holiday […]

The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with only 81% of all permissioned […]

A question we get asked time and time again by our clients – “How often should we email our subscribers?” – seems so simple on its face. So why is it that the simplest questions often require the most sophisticated answers? Not Too Hot and Not Too Cold One obvious and desirable approach is to […]

We thought you might be interested in meeting the person behind the technology…so this month, we are interviewing one of our employees who is responsible for conceiving and developing many of the improvements in our services. Name: Austin Jordan Position: Director of List Processing Tenure at FreshAddress: 7.5 years Background: Austin joined FreshAddress shortly after […]

More than ever before, businesses are flooded with information. Purchase histories, demographics, credit data, direct mail info, behavioral characteristics, and a plethora of other customer information are being amassed in different silos throughout every business organization. The problem, however, is that the data is not only being collected from various sources and channels, but is […]