Meryl Streep, Alec Baldwin, and Steve Martin recently starred in the romantic comedy, “It’s Complicated,” about the love lives and relationships among divorced couples and other love interests. In the email marketing world, complication also seems to be the order of the day as personalization, relevance, deliverability, and maintaining loyal customers are ever more difficult […]

For an online marketer, what could be better than being able to tell your boss that your keywords have propelled you to the No. 1 spot on Google? After all, keyword listings drive clicks, clicks drive registrations, and registrations drive sales. It’s no wonder that Google’s market capitalization is now nearly $200 billion. And search […]

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the second in our series of “Client Insights,” which we hope will provide you with answers to some of your most vexing issues. Our […]

Headquartered in the suburbs of Boston, the FreshAddress staff is well versed in the story of Paul Revere’s midnight ride to warn of the impending British invasion. While the date of April 18, 1775 may be ingrained in our minds, there is another date of a new foreign invasion that may later resonate for us […]

If you were like many email marketers, you spent most of Columbus Day weekend and beyond at the DMA Annual Conference in San Francisco. FreshAddress has been exhibiting at this event since 2001 and the overall consensus from our team was that this was the best show in recent memory. Here are some reasons why: […]

Your roving reporter had an opportunity to sit down (over email, of course) with several of our clients and ask a series of questions of interest to our readers. This is the first in our series of “Client Insights,” which we hope will provide you with answers to some of your most vexing issues. Our […]

“30% of your house list change their email addresses annually or become inactive.” This statistic, universally quoted by experts throughout the email marketing industry, refers to an infectious disease commonly known as “list churn.” And every email database suffers from it. Why Should I Care? List churn reduces your email program’s deliverability, open rates, click-throughs, […]

Now that the summer of 2010 is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Predictions or Educated Guesses? We can’t predict exactly how […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the sixth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers to a problem every marketer […]

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the fifth in our continuing series of “Partner Insights”, which we hope will provide you with answers to some of your most vexing […]

Scott Geiser of Yum! Brands, Inc., Pilar Bower of Red Door Interactive, Chris Frasier of BlueHornet Networks, and Suzanne Shaughnessy of FreshAddress, Inc., first met to put together their ideas for a panel discussion for email marketers on “re-permissioning your former customers” for the Digital River Globalocity conference in San Diego, Calif., which was held […]