The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t mean just being “mobile friendly.” […]

When it comes to email marketing; you need to be mindful that we are now in the age of mobile! According to Litmus more than 50% of all emails are now opened on a mobile device. Here is an email marketing infographic that provides interesting mobile email marketing statistics to help you give your subscribers the best […]

Now that mobile accounts for more than 50% of all email opens, you must give your subscribers the best email experience possible across all devices if you want to maintain engagement and drive browsing and sales. Simplify and streamline your email content. Slim down your emails from 640 or 600 pixels to a single 300-pixel […]

Join FreshAddress and valued partner DEG Digital on 1/29 for an in-depth look at how to turn the email data you collected during the holiday season into revenue! Marketers collect a TON of email data during the holiday season. Now the real work begins! Join us as we break down 4 proven strategies for maximizing the value of this information. This […]

Animated GIFs just keep getting better and better. More email clients support them, and email developers are becoming more inventive in the ways they use them to augment the email’s message and help it come alive in the inbox. We’ve been collecting emails with animated GIFs for a while and debuted our first collection of […]

GDPR re-permissioning examples We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious about re-permissioning their current subscribers so they can comply with one of […]

What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data quality If a big chunk of your email addresses are old enough to vote, or you inherited a list […]

One of the most interesting trends we’ve noticed this year in the FreshAddress Email Creative Archive is the wider use of email animation. We came across some outstanding examples, such as this clever Easter message. Marketers use animation in different ways, too. Some post their animations up at the top of the email so they […]