It’s the age of data automation, and FreshAddress is keeping up with the times! We made a concerted effort this year to integrate more automation to make your life easier, and our new Email Service Provider Connections have done just that. Over the last year, our developers have been hard at work adding and enhancing 6 […]

FreshAddress is joining forces with best-in-class Email Service Providers to deliver integrations that make email list cleaning easier and more effective for marketers. Starting with MailChimp, and to be followed by Salesforce Marketing Cloud, and Oracle/Responsys, these integrations allow users to check, correct, and protect their email lists using our patented SafeToSend process, directly from […]

Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email database to the wrong vendor. We understand how easy it is to be led astray by boogeymen who lurk in the shadows and offer a […]

Calling All Oracle Responsys Customers We’re excited to announce that SafeToSend is now integrated with Oracle Responsys! What does this mean for you? You can now clean your email list directly from the FreshAddress Client Portal with just a few clicks. The new app helps streamline the email hygiene process for Oracle Responsys customers. It’s […]

  As you put your 2018 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and useful data, you can’t […]

Mailchimp and FreshAddress Do you use Mailchimp? Are you an Automated SafeToSend client? If you’ve answered yes to both of these questions, you’re in luck! FreshAddress has integrated with Mailchimp, allowing you to upload files for SafeToSend processing directly from your Mailchimp account, and when processing is complete, FreshAddress can upload the results back to […]

Our New Client Portal has Launched! After months of planning and development, I’m ecstatic to announce that FreshAddress’s new client portal is live and ready for action. Here’s a snapshot of what to expect: A completely redesigned UI. Access to your complete history of contracted services, paperwork, project details and billing. Redesigned and more intuitive […]

The ABC’s of Email Marketing: We’ve outlined the ABCs of email marketing below to help you get the most of your next campaign.   A is for alt text, which you use to identify images in HTML messages. Subscribers who block images by default will see a description of the image instead. Tip: Add your call […]

Yesterday, Google unveiled yet another change to Gmail that has privacy advocates in a tizzy and many users loudly crying foul. The newest feature, which attempts to further cement integration between Gmail and Google+, allows users to email anyone using the network even if email addresses were never exchanged. Google Product Manager, David Nachum, asked […]

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a campaign urging email subscribers to […]

After a decade of research and the analysis of over two billion email addresses, FreshAddress has built the definitive solution to email deliverability challenges: SafeToSend™ Deliverability Solution. Email hygiene and correction has come a long way since we first started our company back in 1999. So take a step back into the FreshAddress Time Machine […]

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2012! As we close out 2011, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring in a banner year in […]