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Consumer Email Appending Overview

FreshAddress’s consumer email append service helps you increase your marketing ROI. The addition of your customer’s email addresses to your postal records can empower you to:

  • Turn single-channel customers into valuable multichannel customers
  • Drive repeat business and nurture loyalty through more frequent customer contact
  • Shrink your marketing costs by cutting printing and postage expenses
  • Dramatically boost your online revenues

A lot of vendors will promise you all that and more. In reality, the data that many of them provide can put your marketing results and your good name at risk. With FreshAddress® as your provider, the business benefits of your consumer email append are never in doubt.

When it comes to e-append FRESHADDRESS DELIVERS THE BEST MATCH RATES we have found.

PRESIDENT, NP ADVISORS (NOW AMERGENT)

How It Works


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Send your customer postal file to FreshAddress. After we receive your data, we…

  1. Match your file against our proprietary, opted-in database of over 835MM emails and the licensed data of our carefully vetted partners. Each record includes a time & date stamp and source information that authenticates when and how each address was acquired.
  2. Clean the matches with SafeToSend®  and run all required suppressions, including unsubscribes, FCC Wireless Domains, and the DMA’s “Do Not Email” list to ensure your list is free of damaging (but deliverable) addresses.
  3. Send a branded ‘permission message’ to your customers to confirm deliverability and drive opt-ins to your communications.
  4. Clean again to ensure your file is SafeToSend based on our most current knowledgebase.

We return an updated file with 100% guaranteed deliverable email addresses for 35+% of your list.

The FreshAddress Difference

FreshAddress stands out as the email append provider of choice. Where’s the evidence? Check out what we have to offer:

  • Reliable Sources – The quality of your email addresses is as important as the quantity. With a proprietary database of over 835MM opted-in emails—plus the lists of carefully selected partners—we can provide the best of both worlds: 100% guaranteed deliverable email addresses for 25+% of your list. With quarterly processing, you can double these results in the first year.
  • Worry-free Hygiene – Forget about high bounce rates, blocking, and blacklisting. Our powerful SafeToSend® technology keeps undeliverable and toxic addresses out of your matched addresses.
  • Integration Options  Our flexible implementation options makes it easy to append.
  • Opt-in Permission Message  We take pride in leading the industry’s evolution toward opt-in messaging as we continue to raise the standards of excellence in email database services. Opt-in messages grant you deeper insights into your most engaged customers while reducing complaint and unsubscribe rates.
  • Best Practices – From CAN-SPAM compliance to using the most precise database matching, everything is done by the book and to the highest standards.
  • Trusted Email Address Experts – Our clients’ glowing reviews speak for our integrity and industry-leading know-how.
  • A Square Deal – We’ll credit you for any undeliverable email addresses in your results.

Target your most engaged, receptive customers. Maximize response rates. Increase sales. And protect your reputation as an ethical email marketer. You can do it all with FreshAddress’s consumer email append service.

Implementation Options

With our flexible implementation options, any company or organization can maximize their marketing ROI with the email appending integration that best fits their needs.

Full Service

Leverage the insights of a dedicated project manager and expert data engineers.

  • An extra measure of quality control for one-time runs and projects with special requirements
  • Typical turnaround: 15 business days
  • Minimum project fee $2,500

Full Service Permission Message Options 

  • Client Managed: After appending, FreshAddress will clean your list with SafeToSend® and return your matched results for messaging on your preferred platform. Choose this option for quicker turnaround, simpler processing, and greater control over your welcome messages.
  • FreshAddress Managed: After appending, applying your designated suppressions, and working with you to customize your creative, FreshAddress will manage permission deployments.  Upon completion of the project, you will receive three lists: opt-ins, opt-outs/unsubscribes, and non-responders. Choose this option for an end-to-end list growth solution.

Automated

Our automated service is platform agnostic, simple to integrate, and available 24/7/365.

Batch Processing – Maximize your supply of email addresses with on-demand e-appends.

  • Minimal turnaround times when frequent processing is needed
  • Results returned in a few hours—or less
  • Straightforward technical implementation