Knowledgebase

Email marketers may find the following information and links useful when researching best practices, industry standards and regulations.

CAN-SPAM Act of 2003

The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the “CAN-SPAM Act of 2003″ was signed by President Bush on December 16, 2003 and went into effect on January 1, 2004.

• View CAN-SPAM Act of 2003
• View FCC’s CAN-SPAM Rules
• View the DMA’s Visual Summary of the CAN-SPAM Act
• View A Compliance Guide for Businesses
• Watch an informational video on complying with the CAN-SPAM Act

Michigan Children’s Protection Registry Act

Legislation in the State of Michigan establishing the computer crime of sending certain electronic messages to minors, creating a child protection registry, providing notice of contact points to which a minor has access, among other provisions.

• View Michigan Compliance Information

Utah Child Protection Registry

Legislation in the State of Utah establishing a registry of contact points for minors, prohibiting the sending of certain materials to a registered contact point, among other provisions.

• View Utah Compliance Information

Canada’s Anti-Spam Legislation (CASL)

Legislation in Canada requiring marketers to get “express consent” from each email address owner in order to send nearly all forms of commercial email to Canadian residents.

• View CASL Compliance Information