resources
Knowledgebase
Email marketers may find the following information and links useful when researching best practices, industry standards and regulations.
CAN-SPAM Act of 2003
The federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the “CAN-SPAM Act of 2003″ was signed by President Bush on December 16, 2003 and went into effect on January 1, 2004.
- View CAN-SPAM Act of 2003
- View FCC’s CAN-SPAM Rules
- View the DMA’s Visual Summary of the CAN-SPAM Act
- View A Compliance Guide for Businesses
- Watch an informational video on complying with the CAN-SPAM Act
Michigan Children’s Protection Registry Act
Legislation in the State of Michigan establishing the computer crime of sending certain electronic messages to minors, creating a child protection registry, providing notice of contact points to which a minor has access, among other provisions.
Utah Child Protection Registry
Legislation in the State of Utah establishing a registry of contact points for minors, prohibiting the sending of certain materials to a registered contact point, among other provisions.
Canada’s Anti-Spam Legislation (CASL)
Legislation in Canada requiring marketers to get “express consent” from each email address owner in order to send nearly all forms of commercial email to Canadian residents.