Archive for twitter

We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? 1. Social Capital Testimonials aren’t just for product pages. You can also use them on… Read More

Everyone has seen the flood of recent articles promoting the synergies between email and social media marketing.  I agree with 100% of these articles: the synergies between these two channels cannot be ignored.  Let’s take a more specific approach and focus on a specific platform: Twitter.  How can you drive… Read More

What do a Twitter post, a Vine snippet, a Facebook update, and a QR code have in common? They have all condensed something bigger— an experience, an ad, or an idea—into its most succinct and compact essence. This concentrated way of communicating larger themes has itself become a meme –… Read More

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. Each channel has a valuable role to play. Social is an ideal tool for informal, organic “conversations,”… Read More