Archive for spamtraps

Are You Hitting Spamtraps? Usually your ESP will let you know if you message a spamtrap. Alternatively, you can utilize a service that monitors blacklists or you can simply watch your marketing outcomes – if you are seeing a decrease in your key performance metrics (sometimes only within a single… Read More

What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be indistinguishable from any normal email… Read More

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists… for typos. On top of it all, they enforced the… Read More

In the spirit of ghouls and ghosts, dead and the undead, I’d like to share a few tales of resurrecting dead email lists, really dead lists. So gather round my wide-eyed brethren and listen with bated breath as we pay several visits to different crypts, email crypts if you will…. Read More

Database Quality: The Foundation of Email Deliverability Bouncing emails are the scourge of any email marketing program. They can result in an array of negative outcomes including lowered response rates, lost revenues, wasted marketing resources, and, in the worst-case scenario, even blacklisting. Most email marketers keep a close eye on… Read More

Email Hygiene: The Foundation of Email Success Given that 90% of deliverability issues for legitimate marketers stem from hygiene problems with the underlying list, email hygiene is perpetually top-of-mind among emailers and ESPs. Over the last decade, FreshAddress has processed billions of email addresses, cleaning and correcting files for clients… Read More

We want to wish all of our FreshPerspectives readers a happy, healthy, and prosperous 2012! As we close out 2011, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry veteran, consider these New Year’s Resolutions to help ring… Read More

What happens when a customer enters an invalid email address into your online registration or enrollment page? When we ask our clients “What’s your typo rate?” most people’s response is: “If it bounces, my ESP filters it out and eliminates it from my list. It’s not a big deal.” The… Read More

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to… Read More

The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with… Read More