Archive for Segmentation

I’ve written before about our new service line – email scoring – launched with our product eSpend Score. (You can read discussions by Ken Magill and David Daniels) In this article, I want to share the results that a simple, actionable email score can deliver. First, a refresher: eSpend Score is… Read More

Marketers trying to chart the right segmentation and targeting course for their organization face a fundamental blind spot: A customer who has not shown interest in your offers either may not want what you are offering, or your marketing efforts may not be speaking to him or her in the… Read More

Send the right offer to the right customer at the right email address – that’s a key goal of a robust email marketing program. How do you accomplish this? The answer shouldn’t be surprising: Know your customers. But that can mean a lot of different things. There’s a lot of… Read More