Archive for SafeToSend

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

We’re thrilled to announce that our industry leading email validation solution, SafeToSend™, will be available as an app in the ExactTarget HubExchange marketplace! Starting July 15th, ExactTarget clients will have easy access to the most comprehensive email validation technology available. ExactTarget provides Fortune 500 and small businesses with on-demand software… Read More

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists… for typos. On top of it all, they enforced the… Read More

In the last edition of our newsletter, we wrote about the July 31, 2012 launch of Microsoft’s new webmail service, Outlook.com. Now that roughly two months have elapsed, the question is… has it taken off? Are customers switching from their old Microsoft domain (e.g. hotmail) to Outlook.com? And are we… Read More

After a decade of research and the analysis of over two billion email addresses, FreshAddress has built the definitive solution to email deliverability challenges: SafeToSend™ Deliverability Solution [[link to http://biz.freshaddress.com/SafeToSendDeliverabilitySolution.aspx]]. Email hygiene and correction has come a long way since we first started our company back in 1999. So take… Read More

Email Hygiene: The Foundation of Email Success Given that 90% of deliverability issues for legitimate marketers stem from hygiene problems with the underlying list, email hygiene is perpetually top-of-mind among emailers and ESPs. Over the last decade, FreshAddress has processed billions of email addresses, cleaning and correcting files for clients… Read More

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to… Read More