Archive for list attrition

Unsubscribing, or opting out, is an inescapable aspect of email-marketing life, but it doesn’t have to be an inevitable one. Below are strategies you can use to reduce the number of subscribers who are heading to the exits. The changes we suggest can not only help you trim your unsubscribe… Read More

When you google ECOA, you’re more than likely to find the Ethics & Compliance Officer Association or learn about the Equal Credit Opportunity Act than actually discovering what Email Change of Address is all about. Hopefully that speaks less of our SEO, and more to the fact that Email Change… Read More

Clients often ask us how to reactivate inactive subscribers in their house file. In many cases, 30% to 40% of an email database can be considered inactive. Add to this the number of hard bounces that accumulate regularly as a result of normal list churn – approximately 30% per year… Read More

“30% of your house list change their email addresses annually or become inactive.” This statistic, universally quoted by experts throughout the email marketing industry, refers to an infectious disease commonly known as “list churn.” And every email database suffers from it. Why Should I Care? List churn reduces your email… Read More