Archive for inbox

If you’re not one of the 500 million active users of Gmail, or you’re not much of an email marketer, then maybe you haven’t heard: Gmail has been rolling out a brand new inbox for their desktop and mobile users. The new interface automatically categorizes incoming emails into different sections or… Read More

Every email craves attention, but you need to catch your subscriber’s eye quickly. Fail and she or he will move on to the next message, press the delete button, or (argh!) put your message in the junk folder. Last issue, we revealed how your sign-up process and send times help… Read More

Spend five minutes with any email expert and they’ll tell you to “deliver value to your subscribers!” OK, it’s good advice. But…hot offers and content are just a waste of inbox space if your email doesn’t catch the subscriber’s attention. And if they don’t even recognize your email, they might… Read More