Archive for honeypots

Database Quality: The Foundation of Deliverability Bouncing emails are the scourge of any email marketing program. They can result in an array of negative outcomes including lowered response rates, lost revenues, wasted marketing resources, and, in the worst-case scenario, even blacklisting. Most email marketers keep a close eye on their… Read More

Email Hygiene: The Foundation of Email Success Given that 90% of deliverability issues for legitimate marketers stem from hygiene problems with the underlying list, email hygiene is perpetually top-of-mind among emailers and ESPs. Over the last decade, FreshAddress has processed billions of email addresses, cleaning and correcting files for clients… Read More

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to… Read More

In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues. Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a… Read More