Archive for FreshAddress

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson… Read More

Have you met Janis Garland, our Director of Business Operations? She grew up in Medford, the daughter of a school teacher and a college professor. With exceptional organizational skills, Janis oversees operations, A/R, A/P, and HR. Q: What is your background experience? A: I worked in business banking for over… Read More

Have you met Renee Soucy, our Automated Systems Manager? She grew up on the north shore of Boston and is a Massachusetts girl through and through. Dedicated and passionate, she provides tech support and assistance  to our clients who use our automated services. She also works closely with our cloud… Read More

I spent the better part of the last decade as a singer/songwriter and label honcho with three records and four national tours to my credit. I’ve sung on a GRAMMY®-nominated record (thank you, Delbert McClinton), charted in Europe, and garnered critical praise from such respected media outlets as The Boston… Read More

Over 400 million smartphones were sold in the first half of this year. If you’re a marketer, that figure should make your ears perk up. Why? Well, it turns out that the most popular Internet activity on smartphones happens to be email. Yes, email. In fact, around half of all email opens… Read More

FreshAddress has a great team, but our clients and partners rarely get to meet and know the people behind the scenes. Today, we’re checking in with Vasil Barnev, software engineer extraordinaire. Vasil grew up in Bulgaria and in July of 2006, he decided to embark on a new adventure in… Read More

You might already be familiar with the opt-down. Managed through a preference center, this best-practice allows a subscriber who might completely remove himself from your email communications to reduce frequency and/or refine the content he sees. Though his marketing preferences are at a reduced or restricted level, it doesn’t force… Read More

We’ve explored some tried-and-tested ways to build your email lists. Here are five newer ideas to complement the approaches you’re hopefully already using (like the traditional website sign-up form). Have you tested any of these? 1. Social Capital Testimonials aren’t just for product pages. You can also use them on… Read More

Striving to knock Google off its ever growing pedestal, Yahoo! Inc. (YHOO) celebrated its 16th birthday with a shiny makeover courtesy of Chief Executive Officer, Marissa Mayer. Yahoo users can now dress up their inboxes with background colors and Flickr images, view messages grouped by threads (coined “conversations”), and keep all those… Read More