Archive for ESP

Are you using your ESP’s email authentication? If not, you probably should be! Note: if you’d like a refresher on email authentication first, check out this guide courtesy of MailChimp. FreshAddress uses MailChimp for our marketing emails and I noticed one set-up option is to “authenticate” emails. I’ve never thought… Read More

So much for a slow summer! Anyone paying even a little attention to the email marketing space over the past couple of months has seen a blizzard of activity as ESPs big and small get snapped up. First there was ExactTarget’s acquisition by Salesforce.com, then Adobe’s takeover of Neolane, and… Read More

Like a good argument? Simply ask email experts to describe the “right” subject line approach. Then step back and enjoy the fun discussions on length, branding, personalization, capitalization, symbols, punctuation and, of course, words like “free”. Given the ongoing arguments, should you just rely on your intuition to write a… Read More

Like many parents with infants, I’m often holding my two month old daughter in one hand, half-touch-typing with the other. And I’ve noticed some surprising similarities between caring for a baby and managing an email list… Safety is Job Number One Parenting these days is really assigning yourself the role… Read More

What happens when a customer enters an invalid email address into your online registration or enrollment page? When we ask our clients “What’s your typo rate?” most people’s response is: “If it bounces, my ESP filters it out and eliminates it from my list. It’s not a big deal.” The… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with a leading email industry expert and ask a question of interest to our readers. As part of our continuing series of “Partner Insights,” we hope it will continue to provide you with answers to some of… Read More

On March 30, 2011, one of the largest email service providers in the United States suffered a large security breach that compromised millions of email addresses. The incident put service providers and the entire data industry under the spotlight of the media, government, and average consumers. Moreover, it served as… Read More

“30%” is a term often used here at FreshAddress. But please don’t get all that excited! Not yet anyway! We don’t mean “30% off,” “30% savings” or even “30% more.” I wish I was able to offer better news when it comes to the percentage, “30%,” but unfortunately, it refers… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the second in a continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More

Your roving reporter had an opportunity to sit down (over email, of course!) with several leading email industry experts and ask a series of questions of interest to our readers. This is the first in a continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More