Archive for Email

When it comes to email marketing; you need to be mindful that we are now in the age of mobile! According to Litmus more than 50% of all emails are now opened on a mobile device. Here is an email marketing infographic that provides interesting mobile email marketing statistics to help you… Read More

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

At the crossroads of three continents  – Africa, Asia, and Europe –  you’ll find Beirut, gateway to the East and birthplace of Rita Teichmann, Account Manager at FreshAddress. Shortly after turning six, she and her family moved to Boston and have called it home ever since. Rita attended Northeastern University, where… Read More

I was on a conference call with our Client Advisory Board (CAB) earlier this week when the topic turned to email append. One of our newer board members had recently completed an email append project with FreshAddress and asked for suggestions to maximize performance and grow the relationship with these customers…. Read More

According to the 2012 Nonprofit Donor Engagement Study released by NTEN,  email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of direct mail, its economy and power are undeniable. It… Read More

Don’t be surprised if a certain Steppenwolf song becomes an instant earworm after you meet Lori Collins, Director of Strategic Sales and the Nonprofit Group.  When she’s not helping nonprofits, health, and beauty clients optimize their email marketing, you’ll find her on the open road, riding her beloved Harley Davidson… Read More

I tend to have a Cerberic view of my inbox and little patience for promotional emails that don’t deliver great content or offers. In fact, I’ll delete anything even slightly irritating faster than you can say, “opt-out.” Often, high frequency sending will turn me into an unsubscribing fiend. The same holds… Read More

Before I began working at FreshAddress, I don’t believe I ever uttered the word “deliverability.” It’s a bit of a tongue-twister, and easier spelled than spoken. Beyond training myself to pronounce those seven syllables, I learned about the challenges the marketers I work with face as they try to achieve the… Read More

We’ve released an upgrade that will have some happy effects on clients using our ECOA and Email Append services – true click tracking on any link in our opt-in permission messages. Click tracking is nothing new for most email marketers using an email service provider (ESP). We’ve reported unsubscribes, opt-ins,… Read More

Meet Brett Hannah, Senior Account Manager at FreshAddress! Since it’s Brett’s birthday, we thought it would be the perfect time to shine a light his way. Brett  was born, raised, and educated in Maryland. After earning a Bachelor of Science in Business Marketing, he moved to Florida and launched his… Read More