Archive for email tips

Here’s what Dan Zarrella says about getting people to share your Twitter updates, based on a study of millions of tweets: “I found that the phrases “please retweet” and “please rt” led to more retweets” Or as my parents used to say, “If you don’t A-S-K, you won’t G-E-T!” Many… Read More

Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns (see this recent post!). Most email marketers think of A/B (split) tests when faced by a choice of subject line, button color, or headline, but it’s not the only approach… Read More

“What’s the best length for a subject line?” We regularly hear this from marketers, so we wrote a blog post a few months back with our answer. Here’s the short (!) version: “Keep it As short as possible while still saying the things you need to say to attract the right attention… Read More

I’m guessing most of the goals you have for your email campaigns start with subscribers following a link. Clicks are music to the ears of email marketers, but what actually makes your subscribers click? Is it, as many believe, simply the nature of the offer or content and how you present it? After… Read More

When people think of email marketing, they usually think of increasing sales, leads, or website visits with offers and content. Email, however, is a versatile business tool that can help your organization in other ways, too. One example is customer surveys. Let’s look at some practical ideas for making the most… Read More

Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of… Read More

What’s the most creative and exciting part of email marketing? Writing the preheader! Well…maybe not. It does, however, deserve your love and attention. There are good reasons why you find that line of preheader text perched at the top of any “anatomy of a marketing email” chart. In email marketing, the… Read More

After a tetchy period of mutual distrust, email marketing and social marketing are now the very best of friends. Plenty of articles happily recommend you “integrate” the two. But so far, marketers have generally limited this integration to using email to boost their social success. A common example is a… Read More

Every email craves attention, but you need to catch your subscriber’s eye quickly. Fail and she or he will move on to the next message, press the delete button, or (argh!) put your message in the junk folder. Last issue, we revealed how your sign-up process and send times help… Read More

Spend five minutes with any email expert and they’ll tell you to “deliver value to your subscribers!” OK, it’s good advice. But…hot offers and content are just a waste of inbox space if your email doesn’t catch the subscriber’s attention. And if they don’t even recognize your email, they might… Read More