Archive for email testing

Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns (see this recent post!). Most email marketers think of A/B (split) tests when faced by a choice of subject line, button color, or headline, but it’s not the only approach… Read More

Testing is rather like going to the gym. We know it’s good for us, we know we should do it more often, but…our heart’s just not in it. So what’s stopping us? First, some are unconvinced of the real benefits. Second, testing can drop down the priority list when 101 other… Read More

Like a good argument? Simply ask email experts to describe the “right” subject line approach. Then step back and enjoy the fun discussions on length, branding, personalization, capitalization, symbols, punctuation and, of course, words like “free”. Given the ongoing arguments, should you just rely on your intuition to write a… Read More