Archive for email hygiene

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists… for typos. On top of it all, they enforced the… Read More

Email Hygiene Rule number 1 is to protect your current email database. When collecting email addresses, really assure and comfort your customers. Also make sure to assure them of their privacy. Let them know you will not sell or rent their email to third parties, or whatever your internal privacy… Read More

Like many parents with infants, I’m often holding my two month old daughter in one hand, half-touch-typing with the other. And I’ve noticed some surprising similarities between caring for a baby and managing an email list… Safety is Job Number One Parenting these days is really assigning yourself the role… Read More

Email Hygiene: The Foundation of Email Success Given that 90% of deliverability issues for legitimate marketers stem from hygiene problems with the underlying list, email hygiene is perpetually top-of-mind among emailers and ESPs. Over the last decade, FreshAddress has processed billions of email addresses, cleaning and correcting files for clients… Read More

What happens when a customer enters an invalid email address into your online registration or enrollment page? When we ask our clients “What’s your typo rate?” most people’s response is: “If it bounces, my ESP filters it out and eliminates it from my list. It’s not a big deal.” The… Read More

More than ever before, businesses are flooded with information. Purchase histories, demographics, credit data, direct mail info, behavioral characteristics, and a plethora of other customer information are being amassed in different silos throughout every business organization. The problem, however, is that the data is not only being collected from various… Read More

Meryl Streep, Alec Baldwin, and Steve Martin recently starred in the romantic comedy, “It’s Complicated,” about the love lives and relationships among divorced couples and other love interests. In the email marketing world, complication also seems to be the order of the day as personalization, relevance, deliverability, and maintaining loyal… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the fifth in our continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More

Your roving reporter had an opportunity to sit down (over email, of course!) with several leading email industry experts and ask a series of questions of interest to our readers. This is the first in a continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More