Archive for email cleaning

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

We all use the catchphrase “spring cleaning,” but usually we’re talking about doing it around the house: hauling boxes of junk out of the basement, re-organizing the garage, power-washing porches, and raking the winter detritus from the yard to make way for summer plants and flowers. But it’s a seasonal… Read More

It has been a few weeks since the initial news broke in Ken Magill’s The Magill Report, but the email marketing world is still scratching their heads. Anti-spam agency Spamhaus put a Fortune 500 retailer on one of their blacklists… for typos. On top of it all, they enforced the… Read More

Email Hygiene: The Foundation of Email Success Given that 90% of deliverability issues for legitimate marketers stem from hygiene problems with the underlying list, email hygiene is perpetually top-of-mind among emailers and ESPs. Over the last decade, FreshAddress has processed billions of email addresses, cleaning and correcting files for clients… Read More

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces. Without further ado, let’s introduce this month’s panelists:… Read More

What happens when a customer enters an invalid email address into your online registration or enrollment page? When we ask our clients “What’s your typo rate?” most people’s response is: “If it bounces, my ESP filters it out and eliminates it from my list. It’s not a big deal.” The… Read More

With the holiday email season at hand, it’s an opportune time to discuss the double-edged sword of email marketing: the spamtrap. On the one hand, spamtraps are a valuable tool for identifying and fighting spam, defined as unsolicited bulk email (sometimes referred to as UBE). On the other, much to… Read More

The more things change, the more they stay the same. Return Path recently released its Global Email Deliverability Benchmark Report, 1H 2011, and aggregate email deliverability stats have essentially remained stagnant over the past five years. According to Return Path’s study, “email deliverability still plagues commercial email senders worldwide with… Read More

In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues. Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a… Read More

Your roving reporter had an opportunity to sit down (over email, of course!) with several leading email industry experts and ask a series of questions of interest to our readers. This is the first in a continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More