Archive for data quality

I’m pleased to announce another milestone at FreshAddress… we just processed our four BILLIONTH email address! While the heavy lifting was done by server farms full of computers, all of us here feel a huge sense of pride in this achievement. And I want to pass on my many thanks… Read More

How good is the data in your email database? Can you vouch for each and every record… that the information is correct and up to date? That it was obtained legally, with full permission, and belongs to a human who really wants to receive your emails? In recent years, some… Read More

Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of… Read More

Database Quality: The Foundation of Deliverability Bouncing emails are the scourge of any email marketing program. They can result in an array of negative outcomes including lowered response rates, lost revenues, wasted marketing resources, and, in the worst-case scenario, even blacklisting. Most email marketers keep a close eye on their… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with several leading email industry experts and ask a series of questions of interest to our readers. This is the third in our continuing series of “Partner Insights”, which we hope will provide you with answers to… Read More