Archive for Customer acquisition

Collecting subscriber data right in the sign-up form can be tricky. You don’t want to jeopardize conversion rates by demanding too much additional information along with the email address. Fortunately, you may have existing customer data to fall back on, or can source that information from a data append service. And, of… Read More

Simple sign-up forms for promotional email don’t need much thought. A field for the address, a submit button…done! Slap it up on your web pages and wait for that list to grow. Yay! Or not yay! Handing over an email address is a commitment, so the sign-up form needs to… Read More

Email design is important. Deliverability is very important. But then so is your subject line. And your offer, copy, call to action, timing and targeting approach. Of course, none of these will make any difference at all if nobody is actually on your email list! That’s why attention also needs… Read More

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna… Read More

Many moons ago, a retailer knew all his customers by name. He — it was almost always a “he” — knew their preferences, where they lived, and whether they could pay their bills promptly or not. Problems were resolved on the spot and customers could express their complaints directly, knowing… Read More