Archive for Trending

Valentine’s Day is right around the corner and with consumers projected to spend $18.9 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did… Read More

We always look forward to the end of the year and the holiday season because we get to see how creative our peers in the email industry can be with their holiday themed emails. (Want to see ours? Check it out here, and stick around for the blooper reel!) Here are… Read More

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing. … Read More

When we learned that the annual Direct Marketing Association (DMA) conference was taking place in our own backyard (shout out to Boston!), we could hardly wait. Right off the bat, it was clear that the 2015 DMA show had a much different ambiance than in years past. The DMA re-invented its flagship… Read More

Are You Using Facebook Custom Audiences? Facebook has become a crossroads of society, with more than 156 million users in the United States alone and 1.4 billion worldwide. Given those user numbers, a sizable share of your customer database (email subscribers, direct-mail customers, prospects and inactives) is most likely among… Read More

Although Boston is in the hottest weeks of summer, fall is upon us and that means cooler weather, Sunday football (go Pats!), pumpkin spice lattes, and back-to-school shopping. Back-to-school shopping begins earlier each year, so while you’ve been busy soaking up the sun, retailers’ back-to-school email campaigns have been in… Read More

How is the Republican presidential field like an email inbox? It’s crowded and noisy, and everyone in it wants to get noticed. FreshAddress has three tips to help you succeed, whether you aspire to the Oval Office or the corner office: 1. Vary the message. Savvy politicians change up their… Read More

Dear Mrs. Clinton, We were sorry to read that you’ve been having more email issues lately. Only 100,000 of 2.5 million email addresses on your 2008 campaign mailing list are still valid? Yipes! We can’t do anything about that business with the private email server, but we can fix this… Read More

The 10th Annual Bridge Conference in National Harbor, MD was a success! The sold out exhibit hall was abuzz with some of the leading players in the non-profit world. Quite interestingly, FreshAddress was one of the few vendors at the show offering email database solutions as an alternative to direct mail. This… Read More

I knew right from the start that my expectations for this conference were different than they’ve been in the past. This was my fourth year in attendance and I find it an honor to be in a position to attend this conference. Moreover, I love (I mean LOVE!) heading to Indy…. Read More