Archive for Partner Insights

By Brian P. Hession, President & Founder of Oceanos Having clean contact data is an essential component of any sales or marketing program.  With more accurate and complete data, you improve segmentation, lead scoring, and content alignment.  Bad data? It can not only cost you time and money, but key… Read More

So much for a slow summer! Anyone paying even a little attention to the email marketing space over the past couple of months has seen a blizzard of activity as ESPs big and small get snapped up. First there was ExactTarget’s acquisition by Salesforce.com, then Adobe’s takeover of Neolane, and… Read More

In our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic of concern to email marketers today. This time, we’re focusing on how to keep the holiday rush from being frightful and instead how to make it the most lucrative possible. Our… Read More

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their tips for safely building your house file. Our contributors this month are: Ross Kramer, CEO, Listrak Brenna… Read More

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on timely topics vexing email marketers today. In this issue, we ask our panelists for their top tips to increase email marketing ROI. Our contributors this month are: Ed Hadley, Senior Marketing Manager,… Read More

Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic vexing email marketers today. This time, we’re delving into reactivation – specifically: how to reactivate subscribers that are not opening/clicking? Our panelists this month are: Tom Sather, Senior Director,… Read More

In our continuing Partner Insights series, we address timely questions vexing email marketers today. This month, we address the issue of IP addresses: whether to use a shared IP address or go it alone with a dedicated IP. This is a relevant question for both new and veteran email marketers,… Read More

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and soft bounces. Without further ado, let’s introduce this month’s panelists:… Read More

As most of our readers are aware, in late September, as part of a bankruptcy auction, Barnes & Noble acquired all of Borders’s intellectual property – including a customer database of 48 million records – for $13.9 million. Barnes & Noble then emailed Borders’s former customers, requesting that they opt-out… Read More

Your roving reporter had an opportunity to sit down (over email, of course) with a leading email industry expert and ask a question of interest to our readers. As part of our continuing series of “Partner Insights,” we hope it will continue to provide you with answers to some of… Read More