Archive for Mobile

The #1 Item On Your Holiday Email Marketing To-Do List! You might be ready to lock down your holiday email marketing plan, but don’t flip the switch until you are certain that the mobile experience your mobile shoppers will encounter is as good as you can make it. This doesn’t… Read More

Valentine’s Day is right around the corner and with consumers projected to spend $18.9 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails. Below are three Valentine’s Day emails that I especially ♥.  Did… Read More

We always look forward to the end of the year and the holiday season because we get to see how creative our peers in the email industry can be with their holiday themed emails. (Want to see ours? Check it out here, and stick around for the blooper reel!) Here are… Read More

It’s finally December and you know what that means… it’s officially and socially acceptable to listen to your holiday playlist on Spotify!  While this is obviously one of the most exciting things about December, cue Mariah, this time of year also means that holiday email campaigns are in full swing. … Read More

Although Boston is in the hottest weeks of summer, fall is upon us and that means cooler weather, Sunday football (go Pats!), pumpkin spice lattes, and back-to-school shopping. Back-to-school shopping begins earlier each year, so while you’ve been busy soaking up the sun, retailers’ back-to-school email campaigns have been in… Read More

The passing of Memorial Day means that the unofficial start of summer is finally here!  While you probably spent the long weekend grilling and chilling, I’m sure you noticed the overload of holiday weekend emails in your inbox.  We definitely did!  Here are three Memorial Day email designs that we… Read More

When it comes to email marketing; you need to be mindful that we are now in the age of mobile! According to Litmus more than 50% of all emails are now opened on a mobile device. Here is an email marketing infographic that provides interesting mobile email marketing statistics to help you… Read More

Now that mobile accounts for more than 50% of all email opens, you must give your subscribers the best email experience possible across all devices if you want to maintain engagement and drive browsing and sales. Simplify and streamline your email content. Slim down your emails from 640 or 600… Read More

The holidays are approaching and ‘tis the season to send email. One essential part of your holiday email campaign should be your email design.  Design is everywhere, and good design makes an impression and encourages the customer to purchase. Before jumping into your email messages this holiday season, grab some… Read More

Over 400 million smartphones were sold in the first half of this year. If you’re a marketer, that figure should make your ears perk up. Why? Well, it turns out that the most popular Internet activity on smartphones happens to be email. Yes, email. In fact, around half of all email opens… Read More